2021 marks the sixth year in which the NFL has held its My Cause, My Cleats campaign. The premise is that players are allowed to raise awareness for their favorite charitable causes by having specially-designed cleats to commemorate those causes. The cleats are typically auctioned, with 100 percent of the auction proceeds going towards the dedicated cause. This year, the campaign is being held primarily during Weeks 13 and 14, with the players wearing the cleats during their home games over that two-week span.
Here is a running gallery of Alabama players’ cleats, as well as the causes that they are supporting. We’ll update this post as new cleats are added.
[Disclaimer: we don’t expressly endorse any of the charities listed, but urge you to do your own research relative to the causes]
Charitable Organization – Impact 22. The organization’s mission is to create healthy and safe environments to provide kids and youth the support and resources to empower them to reach their fullest potential, and create lasting changes in their own lives and communities. The organization was founded by Ryan Anderson.
Charitable Organization – National Multiple Sclerosis Society. The organization’s mission is to cure multiple sclerosis while empowering people affected by multiple sclerosis to live their best lives.
Charitable Organization – The Bradley & Nikki Bozeman Foundation. The foundation is committed to strengthening communities through a variety of initiatives that include food security, youth engagement, and education equality. The goal is to level the playing field for all children.
Charitable Organization – Voices for Children Advocacy Center. Voices for Children Advocacy Center works to intervene the alarming number of children who are victims of abuse by educating, empowering, and enlightening the community, school-aged children, and parents about prevention factors.
Charitable Organization – Da’ Bigger Picture Foundation. Harris’ personal foundation, D’a Bigger Picture focuses on assisting underserved families in reaching their potential and goals by providing tools and assistance to families facing challenging times. Key areas of focus include education, homelessness, addressing hunger and utilizing sports as a platform to develop life skills.
Charitable Organization – Big Brothers Big Sisters of Greater Cleveland. Big Brothers Big Sisters creates and supports one-to-one mentoring relationships that ignite the power and promise of youth.
Charitable Organization – Concerns of Police Survivors. C.O.P.S. is a support organization for families of law enforcement officers killed in the line of duty.
Charitable Organization – Year Up. Year Up’s mission is to close the opportunity divide by ensuring that young adults gain the skills, experiences, and support that will empower them to reach their potential
through careers and higher education. Year Up provides free job training programs and other support to help young adults move from minimum wage jobs to meaningful careers.
Charitable Organization – Women’s Sports Foundation. The foundation’s mission is to enable all girls and women to reach their potential in sports and life. It provides financing, research, education, and advocacy to aspiring girls and women, as well as their communities.
Charitable Organization – Kareem Jackson Foundation. The Kareem Jackson Foundation provides families with seriously and chronically ill children with daily encouragement and life changing experiences. It works to honor and support women who are battling and those who have achieved victory over breast cancer. The names on the cleats are Jackson’s mother, a breast cancer survivor, and his sister, a childhood leukemia survivor.
Jacobs chose to honor fashion designer Virgil Abloh, who died last month after a battle with cancer.
Charitable Organization – Trisomy 18 Foundation. The Trisomy 18 Foundation’s mission is to encourage the search for treatments and preventions of Trisomy 18, to educate and support medical professionals, and to create a caring community that embraces ALL families impacted by the Trisomy 18 diagnosis of a much-wanted child. Jeudy’s sister Aaliyah was born with Trisomy 18 and died at the age of seven.
Charitable Organization – Boston Children’s Hospital. Boston Children’s Hospital is dedicated to improving and advancing the health and well-being of children around the world through its life-changing work in clinical care, biomedical research, medical education and community engagement.
Charitable Organization – Atlantic Health System. Mosley’s cleats highlight cancer awareness, as well as the front-line healthcare workers at the system’s facilities.
Charitable Organization – Impact 22. Sims also chose to highlight Ryan Anderson’s foundation (See also Jonathan Allen above).
Patrick Surtain II
Charitable Organization – Alzheimer’s Association. The mission of the Alzheimer’s Association is to eliminate Alzheimer’s disease through the advancement of research; to provide and enhance care and support for all affected, and to reduce the risk of dementia through the promotion of brain health.
Charitable Organization – The Tua Foundation. The foundation is dedicated to the support of youth initiatives, health and wellness, and other charitable causes, specifically to communities in Alabama, Hawaii, and south Florida.
Charitable Organization – American Cancer Society. See Quinnen Williams below for more on American Cancer Society.
Charitable Organizations – American Cancer Society; Kate’s Club. Kate’s Club is a survivors’ organization that empowers children and teens facing life after the death of a parent, sibling or caregiver. See Quinnen Williams below for more on American Cancer Society.
Charitable Organization – Be the Match. Operated by the National Marrow Donor Program, Be the Match manages the most diverse marrow registry in the world, and provides support throughout the transplant process.
Charitable Organization – American Cancer Society. The American Cancer Society is primarily concerned with funding and conducting research, sharing expert information, supporting patients, and spreading the word about prevention of all cancers. The cleats feature Williams’ mother, who died of breast cancer in 2010.
Charitable Organization – Kulture City. Kulture City serves the sensory needs of those with invisible disabilities, such as autism, PTSD, dementia, and strokes..
Other players included on the NFL’s participation list that are not pictured above include:
- Ryan Kelly – Concerns of Police Survivors